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The Lead Brand & Consumer Culture

Who Put Advertising in Charge of the Calendar?

National Retinol Day was created by a skincare company. Taco Bell convinced a calendar registry to move National Taco Day. Somewhere along the way, businesses discovered that inventing a holiday could be more valuable than buying an advertisement.

Latest Reporting

For Its 100th Birthday, The Lowell Is Asking Guests to Tell Its Story

For Its 100th Birthday, The Lowell Is Asking Guests to Tell Its Story

Reported Feature

The Upper East Side hotel is planning a year of centennial reflection in 2027, with an unusual invitation at its center: help preserve the memories that never made it into the official history.

At 100, Seattle’s Henry Art Gallery Is Reopening the Future

At 100, Seattle’s Henry Art Gallery Is Reopening the Future

Reported Feature

The museum’s centennial brings a February reopening, two major exhibitions, ambitious new commissions, restored public art, and celebrations throughout 2027.

The Grateful Dead's Greatest Archive Might Be Sitting in Their Fans' Closets

The Grateful Dead's Greatest Archive Might Be Sitting in Their Fans' Closets

Reported Feature

Jerry Garcia's family is planning a Bay Area music and arts center that would invite fans into the work of preservation. It is a fitting idea for a culture whose audience has been documenting its own history for decades.

The Things Bugsy Siegel Had in His Pockets When He Died

The Things Bugsy Siegel Had in His Pockets When He Died

Reported Feature

For nearly 80 years, police held a murdered gangster’s identification cards, family photographs and a 50-cent taxi receipt. Now those ordinary objects are becoming public history.

Hey Rutgers! You Should Have Just Asked Reddit

Hey Rutgers! You Should Have Just Asked Reddit

Reported Feature

A Rutgers poll found overwhelming support for school cellphone restrictions. Then Reddit got into the details.

Kevin Smith Built a Career Making Movies His Own Way. Now His Theater Is Helping Others Do the Same.

Kevin Smith Built a Career Making Movies His Own Way. Now His Theater Is Helping Others Do the Same.

Reported Feature

The fifth SModcastle Film Festival brings independent features, shorts, documentaries and animation to Atlantic Highlands, where a filmmaker who found his own way into cinema is giving others something equally important: a place to be seen.

The Five Minivans Trying to Make South Jersey More Accessible

The Five Minivans Trying to Make South Jersey More Accessible

Reported Feature

A new free, on-demand service is testing whether public transportation can follow the trips people need to make, even across county lines.

New Jersey Is Recreating a Night at the Movies From 100 Years Ago

New Jersey Is Recreating a Night at the Movies From 100 Years Ago

Reported Feature

In Red Bank, the Count Basie Center is bringing back the Carlton Theatre’s original 1926 feature film, restored in 4K, with a live organist and a room full of new moviegoers.

Most People Don't Want Politics in Their Online Communities. They Just Want Somewhere to Belong.

Most People Don't Want Politics in Their Online Communities. They Just Want Somewhere to Belong.

Reported Feature

A new Pew Research Center study finds that most online communities aren't dominated by politics, and many members prefer it that way.

Maybe the Failure Is the Answer

Maybe the Failure Is the Answer

Culture

We are very good at treating resistance as a challenge to overcome. Sometimes it is information.

Customer Service's Latest Selling Point: A Human Being

Customer Service's Latest Selling Point: A Human Being

Reported Feature

New research suggests customers aren't rejecting artificial intelligence. They're rejecting automated systems that don't solve problems, and won't let them reach someone who can.

Before Jon Moxley Became a Wrestling Superstar, There Was the Independent Circuit

Before Jon Moxley Became a Wrestling Superstar, There Was the Independent Circuit

Reported Feature

A new documentary revisits the small promotions, punishing matches and fiercely loyal fans that shaped an eventual WWE and AEW star.

Helping Other People May Be Helping Our Brains, Too

Helping Other People May Be Helping Our Brains, Too

Reported Feature

A 22-year study suggests that even modest acts of service are linked with slower cognitive decline among older adults with elevated genetic risk for Alzheimer’s disease.

Americans May Care More About Welcoming the World Than Winning the Most Olympic Medals

Americans May Care More About Welcoming the World Than Winning the Most Olympic Medals

Reported Feature

A new survey ahead of the 2028 Los Angeles Games suggests that hospitality, local culture and public access may matter as much as what happens on the medal podium.

Screen Time Doesn't Tell the Whole Story. New Jersey Wants to Know the Rest.

Screen Time Doesn't Tell the Whole Story. New Jersey Wants to Know the Rest.

Reported Feature

Rutgers will lead a new $500,000 state-backed research center examining young people's online experiences, their health and which safeguards actually make a difference.

Five Ways People Search for Something to Do

Five Ways People Search for Something to Do

Technology

One community event can be an answer to five very different questions. The route people take to find it matters as much as the event itself.

The Temporary Seawalls That Never Leave: Are We Protecting Shore Homes at the Expense of the Beach?

The Temporary Seawalls That Never Leave: Are We Protecting Shore Homes at the Expense of the Beach?

Reported Feature

Surfrider’s 2026 report raises a question for coastal communities: when emergency barriers become permanent, what happens to the public beach?

New Jersey Has Spent Decades Being Defined by Television. Eleven Photographers Have Another Story to Tell.

New Jersey Has Spent Decades Being Defined by Television. Eleven Photographers Have Another Story to Tell.

Reported Feature

At the Morris Museum, more than 100 images reveal the people, places and ordinary moments that rarely get a starring role.

New Jerseyans Disagree About Almost Everything. Taking Phones Away From Kids Isn't One of Them.

New Jerseyans Disagree About Almost Everything. Taking Phones Away From Kids Isn't One of Them.

Reported Feature

A Rutgers-Eagleton Poll finds 83% support for New Jersey's new school-day cellphone restrictions - a rare consensus that crosses political and generational lines.

When Did Being Stressed Out Become Something Americans Just Accept as Normal?

When Did Being Stressed Out Become Something Americans Just Accept as Normal?

Reported Feature

A new American Psychological Association survey finds stress is changing what Americans expect from life, how they participate in their communities and where they turn for support.

Two Hundred Years on the Rails: Baltimore Leads a Nationwide Celebration in 2027

Two Hundred Years on the Rails: Baltimore Leads a Nationwide Celebration in 2027

Reported Feature

The birthplace of the Baltimore & Ohio Railroad is preparing a transformed museum, hands-on exhibitions, a historic time-capsule opening and a calendar that reaches far beyond Maryland.

Before the Internet Made Everything a Performance, New Jersey Artists Were Already Doing It.

Before the Internet Made Everything a Performance, New Jersey Artists Were Already Doing It.

Culture

Long before social media turned everyday activities into shareable content, a group of experimental artists at Rutgers was challenging the boundaries between ordinary life and art.

A Century After the Spirit of St. Louis, the Flight That Connected Two Continents Gets a Global Celebration

A Century After the Spirit of St. Louis, the Flight That Connected Two Continents Gets a Global Celebration

Reported Feature

From St. Louis to Long Island, Paris and Oshkosh, a packed 2027 calendar will revisit Charles Lindbergh’s nonstop solo Atlantic crossing—and ask what the next century of aviation might bring.

The Declaration Was Only the Beginning: Saratoga Prepares to Mark 250 Years Since the Battles That Changed the Revolution

The Declaration Was Only the Beginning: Saratoga Prepares to Mark 250 Years Since the Battles That Changed the Revolution

Reported Feature

A year of battlefield programs, living-history encampments, education, and public ceremonies will build toward September’s Freeman’s Farm anniversary, October’s large-scale reenactments, and the 250th anniversary of Burgoyne’s surrender.

A New Jersey Designer Just Turned Grilled Cheese Into High Fashion. And Yes, There’s a Cheese Skirt.

A New Jersey Designer Just Turned Grilled Cheese Into High Fashion. And Yes, There’s a Cheese Skirt.

Reported Feature

Bergen County native Rachel Antonoff has teamed up with Tillamook on four one-of-a-kind skirts inspired by melted cheese, with an auction benefiting Feeding America.

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